What we believe about this job
Three positions that decide what gets built, and what never will.
The player is the client, not the product
Most software in this industry treats players as inventory. Representation is a relationship with a person whose career is on the line, and the tools should say so.
- A portal built for the player, not a viewer for your data
- Visibility you control, never all-or-nothing
- Their documents belong to them too
Opinionated beats configurable
A generic CRM has one buyer and one deal. Representation has a player, several interested clubs, a mandate, a family and deadlines nobody controls. We model that directly instead of shipping empty fields.
- Deals hold competing club offers as first-class records
- Mandates, clauses and expiries are fields, not free text
- Fewer settings, better defaults
Trust is the feature
An agency holds passports, medical notes, contracts and family contacts. That is the most sensitive data in the sport, and it decides how we build before anything else does.
- Encrypted in transit and at rest
- Every query scoped to your workspace, enforced server-side
- Your workspace content belongs to your agency
The job is turning into a profession with paperwork
Representation has changed more in the last few years than in the twenty before them. Licensing came back, expectations around disclosure grew, and the amount you can be asked to evidence went up.
Professions that get regulated get systems of record. Law had it, accountancy had it, medicine had it. Football representation is arriving at the same place, and spreadsheets are what it is arriving from.
- Registered as an intermediaryLicensed, and examined
Agents sit an exam and hold a licence again. A job you have to qualify for is a job that gets held to a standard, and standards are met with records rather than recollection.
- A private arrangementA disclosable one
More of a deal is expected to be documented and produced on request, whether by a federation, a club, or the player paying for the work. What used to end in a handshake now leaves a paper trail somebody may ask to see.
- The agent remembersThe agency can show
When one person is the only copy of a mandate’s state, the agency owns nothing it can transfer. Cover, handover and continuity all need the record to exist somewhere other than in a phone.
- Players take your wordPlayers expect to see
A generation that manages its money, its training and its travel from an app expects the same from whoever manages its career. Not more contact. Just visibility they do not have to ask you for.
Built window by window
Not a roadmap written in a boardroom. Each of these came from an agent showing us what was broken.
- 01
The spreadsheet audit
We asked agencies to show us the workbook that runs their business. Every one had a hidden column holding something critical.
Where it started - 02
Deals, properly modelled
The first build treated a deal like a sales opportunity. Agents told us plainly that it was wrong, so competing club offers became first-class.
The first rewrite - 03
The player portal
Players were the ones chasing PDFs at eleven at night. Giving them their own view removed a hundred small frictions at once.
The unlock - 04
Calls that keep a record
Notes lived in notebooks and disappeared. Native calls with shared notes meant the conversation stayed with the deal.
Most recent
How we build
With agents in the room
Every screen exists because someone doing this job needed it to.
Trust before features
Player data is the most sensitive thing an agency holds. We treat it that way.
Restraint
A tool you use daily should get out of the way. No dashboards for the sake of dashboards.
Fast, in every sense
Fast software, fast answers, fast fixes. Windows do not wait.