What a general CRM is for
HubSpot defines CRM software as "a system for managing customer relationships", and says businesses of all sizes can use it. Its platform brings marketing, sales and service together around customer data, organised into hubs such as Marketing, Sales and Service. It offers a free CRM plan with no expiry date.
A general CRM is designed to suit almost any business. That breadth is the point: it gives you a framework and leaves you to shape it around your own work.
What Quanda is for
Quanda starts from the shape of agency work rather than a sales funnel. Deals are transfers, loans, renewals and commercial deals, and each has a deal room for competing club offers with their terms and your confidence in each. Players have records with contracts, mandates and alerts before anything expires. Documents, tasks, video calls and workflows sit alongside.
The people you represent are not customers to be marketed to. Each player gets their own login on iPhone and the web, and sees what you choose to share with them.
Where they meet
Both keep track of people, organisations and deals, so there is real overlap in principle. The difference is how much you have to build. In a general CRM, the agency decides how to represent a player, a mandate, a contract expiry or three clubs bidding at once. In Quanda, those are already the things the software is made of.
Using both
Some agencies already run a general CRM for their own marketing or business development, for example outreach to brands and sponsors. That can carry on. Quanda is for the work around the players you represent and the deals you are doing for them.
Quanda does not connect to HubSpot or other CRMs today, so keep a clear line about which system holds what.
Claims about HubSpot on this page
Checked against each company's own website on 23 October 2026. Products change; if something here is out of date, tell us and we will correct it.
- Defines CRM software as "a system for managing customer relationships". Source: hubspot.com/products/crm
- Says businesses of all sizes can use CRM software. Source: hubspot.com/products/crm
- Brings marketing, sales and service together around customer data. Source: hubspot.com
- Organised into hubs including Marketing, Sales and Service. Source: hubspot.com/products/crm
- Free CRM plan with no expiry date. Source: hubspot.com/products/crm
Questions, answered
For running a football agency, it can be the system you use instead. For broad marketing, sales and service across a business, HubSpot covers ground Quanda does not try to. The honest answer depends on which job you need done.
You can. The trade-off is that you design and maintain the setup yourself: how players, clubs, mandates, contracts and offers fit together. Quanda is built with those in place.
In Quanda, yes. Each player you represent has their own login on iPhone and the web, and sees only what you choose to share. If you use a general CRM, check what it offers for giving outside people access.
Not today.
HubSpot offers a free CRM plan with no expiry date. Its pricing pages give the limits and the paid plans.